Loyalty Marketing
Loyalty marketing is undergoing a renaissance. Smartphones extend our ability to engage the consumer with timely, relevant offers. Better data analysis is driving up the effectiveness of loyalty and promotional programmes for retailers. Issuers and other payments providers, with their customer relationships and transactional data, are well placed to be at the core of this new wave of loyalty marketing. Explundish provides services in the following areas.
Loyalty marketing platforms – We assist in designing, selection and implementing loyalty marketing platforms. Our experience includes
Issuer loyalty programmes – Our work with banks has covered the migration and cost management of loyalty points programmes, and techniques to drive debit card loyalty.
International scheme programmes – We have assisted in designing a pan-European white-label loyalty programme for member banks in 38 countries. Our work covered incentives structure, registration and redemption processes, charging and billing mechanisms, communications and rollout.
Consumer data protection – As an active member of Vendorcom, we regularly advise on EU consumer data protection legislation. We also developed a system to track the systematic abuse of consumers’ interests.
B2B loyalty – In the B2B payments market, we assist issuers with strategies to optimise pricing and loyalty. In the consumer mobile market, we have developed loyalty systems for the independent retailer channel.
Loyalty marketing platforms – We assist in designing, selection and implementing loyalty marketing platforms. Our experience includes
- Software selection and database design
- Data sourcing, interfaces and data quality
- Customer scoring, segmentation and targeting
- Promotion and campaign design
- Offer presentation – in-store, online, MOTO, mobile
- Third party management
- Tracking, measurement and reporting
Issuer loyalty programmes – Our work with banks has covered the migration and cost management of loyalty points programmes, and techniques to drive debit card loyalty.
International scheme programmes – We have assisted in designing a pan-European white-label loyalty programme for member banks in 38 countries. Our work covered incentives structure, registration and redemption processes, charging and billing mechanisms, communications and rollout.
Consumer data protection – As an active member of Vendorcom, we regularly advise on EU consumer data protection legislation. We also developed a system to track the systematic abuse of consumers’ interests.
B2B loyalty – In the B2B payments market, we assist issuers with strategies to optimise pricing and loyalty. In the consumer mobile market, we have developed loyalty systems for the independent retailer channel.
